Hudson's Bay Company (HBC) has announced plans to expand its iconic Zellers brand across Canada, increasing the store's presence in cities nationwide. This expansion will be supported by significant liquidity to enhance the company's offerings and further invest in its operating businesses.
Zellers, one of HBC's most beloved brands, holds a special place in the hearts of Canadians. The brand recently launched its first e-commerce site and opened select stores within Hudson's Bay locations. Now, Zellers is setting
its sights on new locations, initially through a series of pop-up boutiques within Hudson's Bay stores. These pop-ups will help measure customer response in each market to determine the best fits for the Zellers store experience.
The first pop-up is set to launch at Hudson's Bay's flagship Queen Street store in June, with up to 20 additional pop-ups expected to open in August. Customers can expect a helpful, playful shopping experience packed full of low prices day in, day out.
With a core focus on design and value, Zellers aims to become the new go-to for lifestyle, home, and almost everything in between. "We have always said that we will listen to Canadians, and they will tell us where to grow," says Sophia Hwang-Judiesch, President, Hudson'sBay.
"With these pop-ups, our expansion strategy will be fueled by the interest and feedback from our customers across the country." Zellers ' price philosophy revolves around everyday low prices, offering products built on three pillars: quality, design, and value…
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