JC Penney unveils today Hope & Wonder™, a private label brand of apparel for everyone in the family as well as gifts, accessories, and home products designed to commemorate moments that matter. The Hope & Wonder assortment brings delight to festive holidays like Valentine’s Day, St.
Patrick’s Day, Easter, Independence Day, Halloween, Hanukkah, and Christmas while also honoring cultural observances with philanthropy-driven capsule collections that support the important work of nonprofit partners. Hope & Wonder is
the latest JCPenney initiative designed to make a positive impact on families and communities.
In recent months, the Company has announced purpose-driven offerings and programs including the fully inclusive JCPenney Beauty , a shop-in-shop experience featuring products by Black and Brown founders with Thirteen Lune, a long-term charitable partnership with Muhammad Ali Enterprises, and the Thereabouts™ line for kids that celebrates diversity of shapes, sizes, styles, and abilities.
JCPenney will continue to be inspired by the uniqueness of its customers to create experiences and products that make a difference. The limited-edition Hope & Wonder collections help families celebrate and honor cultural moments including Black History Month, PRIDE, Juneteenth, and Hispanic Heritage Month.
During these events, JCPenney will donate 100% of net profits from these collections to nonprofit partners that amplify our Philanthropic mission to help close the opportunity gap for under-resourced youth and Inclusion and Diversity (I&D) commitment to build a culture of belonging…
