As a globally recognized retail expert, Jeanel Alvarado is known for her expertise in marketing, e-commerce, merchandising, technology, and direct-to-consumer operations.
She is the Founder and CEO at RETAILBOSS, an internationally recognized media publication and consultancy firm that serves as a hub for retail executives and professionals across the globe.
retail industry. Her thought leadership has positioned her as a key influencer in the field. For further engagement and professional connection, Jeanel Alvarado can be reached on Linkedin .
In the article " Get Ready for Small Business Saturday With These 11 Tips " from Shopify provides a comprehensive guide on how to prepare for Small Business Saturday, an annual event that encourages consumers to shop at local businesses.
The article emphasizes the importance of early planning and offers various strategies such as running early sales, managing seasonal inventory correctly, partnering with other local businesses, creating an email marketing campaign, and offering multiple shipping options.
It also suggests making the store more appealing by running special promotions or holding in-store events. The article further recommends adding the store to the American Express Shop Small Map if the business accepts American Express, and running local marketing campaigns to attract customers…
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