Klarna today announced it’s continuing to make unexpected moves by teaming up with fellow gamechanger, Angel City Football Club (ACFC) of the National Women's Soccer League (NWSL). Klarna joins Angel City FC as a Founding Partner.
The multi-year deal marks Klarna’s first official partnership with a sports organization globally, introducing the brand’s all-in-one shopping platform to new audiences and offering fans an innovative way to shop, pay and support their favorite teams. Additionally, Klarna has been
integrated as a payment partner on ACFC’s online store . Both Klarna and ACFC are known for pushing the boundaries in their respective worlds, which is why it was a natural fit to partner. Klarna is challenging outdated traditional credit and payments industry models that had lost sight of evolving consumer needs.
There are now over 90 million global customers spanning 20 markets choosing Klarna as a better way to shop and pay. At the same time, ACFC–an upstart soccer franchise with a majority-women-led ownership group and front office–is flipping the traditional sports model on its head with its history-making leadership.
“Klarna thrives from making bold choices that transcend industries including fashion, beauty, gaming, travel and now sports,” said David Sandstrom, CMO of Klarna.
“We approach every new partnership with the same question, ‘Who are our fellow minded partners who share the same values and ambitions?.’ ACFC is a natural fit as we look to support like-minded organizations working to challenge the status quo…
