Kohl’s Expanding Sephora With 600 Store Partnership [Update]
Kohl’s Expanding Sephora With 600 Store Partnership [Update]
Kohl's, a leading omnichannel retailer, has announced its plans to open 400 new Sephora at Kohl's shops in 2022.This expansion is part of a long-term retail
Kohl's, a leading omnichannel retailer, has announced its plans to open 400 new Sephora at Kohl's shops in 2022.
This expansion is part of a long-term retail strategic partnership between Kohl's and Sephora, a French multinational beauty retailer, which aims to establish a fully immersive, premium beauty destination in Kohl's stores across the nation.
Sephora began in 2020, with the goal of bringing prestige beauty products to millions of Kohl's customers. The first 200 Sephora at Kohl's stores were introduced in 2021, followed by the planned 400 additional locations in 2022.
This collaboration allows Sephora to re-establish its foothold in suburban areas, while Kohl's benefits from introducing more consumers, especially new and younger ones, to its brand.
“We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400 store expansion,” said Doug Howe, Kohl’s chief merchandising officer.
“The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere…
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