La DoubleJ is a vibrant Italian fashion and homeware brand founded by JJ Martin in 2015. The Los Angeles native, who moved to Milan in 2001, started La DoubleJ as a shoppable magazine. It initially sold JJ's extensive collection of vintage clothing and jewelry, featuring editorial content highlighting Milan's creative women.
This unique blend of commerce and storytelling swiftly captured the market's attention, and by 2017, La DoubleJ expanded into original collections of fashion and home goods. All of La
DoubleJ's fabrics are crafted in Italy, predominantly along the scenic shores of Lake Como, further exemplified in their knitwear, produced in Le Marche.
From Murano glasses, hand-blown by Venetian artisans, to textiles printed in Lake Como, the brand prides itself on using top-notch local materials and collaborating with renowned Italian artisans.
La DoubleJ's product line includes ready-to-wear clothing, home décor, and accessories, all adorned with maximalist prints and chakra-conscious colors that promise to elevate one's mood and style.
The brand's aesthetic reflects JJ's blend of California’s spiritual optimism and New York's street-smart strategy, enriched by Italy's cultural refinement. Let's dive into the history, ownership and what makes the brand so unique and coveted by shoppers around the globe…
