Just in time for the holidays, Ladurée is bringing its signature Parisian patisserie experience to New York City with a new boutique opening at Rockefeller Center’s Channel Gardens on December 4th .
Nestled between Fifth Avenue and The Rink , the boutique sits in one of Midtown Manhattan’s most photographed holiday corridors, framed by the world-famous Rockefeller Center Christmas Tree , ice rink, and festive windows. The opening strengthens Ladurée’s U.S. footprint and gives locals and tourists a pastel-perfect
stop for macarons, giftin,g and seasonal indulgence. At its core, the new boutique is designed as both a patisserie and a celebration space, bringing French craftsmanship into dialogue with classic New York holiday energy.
Guests can pick up Ladurée’s iconic macarons, pastries, and limited-time collections against a backdrop of historic-inspired textiles, soft greens, and holiday sparkle, turning the Channel Gardens into a natural pause point to warm up and leave with the brand’s signature mint-green box.
Two French heritage brands, one holiday showpiece For this opening, Ladurée is leaning into design as much as dessert through an exclusive collaboration with Brunschwig & Fils , the French heritage textile and wallcovering house.
According to the announcement, Brunschwig & Fils has created two custom patterns to dress the New York City boutique: the Castellane Print and Maubec Stripe , both drawn from the brand’s archive and reimagined in a bespoke palette of Ladurée’s signature greens…
