Surf brand Lost International has set off a legal storm in the entertainment and lifestyle worlds, alleging that Lady Gaga ’s latest album and merchandise have infringed upon its iconic “Mayhem” logo.
Legal Battle Over “Mayhem” Logo Heats Up California-based surfboard and surfwear brand Lost International is demanding at least $100 million in damages from pop superstar Lady Gaga, accusing her of trademark infringement for her use of the “Mayhem” mark in connection with her new album and related branded
merchandise. Lost International, co-founded by Matt “Mayhem” Biolos , claims the mark has been central to its brand identity since 1988, used on everything from surfboards and apparel to accessories and surf videos. The company officially registered the “Mayhem” trademark in 2015. The lawsuit, filed in U.S.
District Court for the Central District of California, alleges that Lady Gaga’s use of the nearly identical logo on her album, tour, and merchandise—including T-shirts and sweatshirts—misleads consumers and causes “grave and irreparable damages” to the surf brand.
Lost International’s Legal Arguments Lost International’s attorneys assert that despite sending a cease-and-desist notice to Lady Gaga and her team, the pop icon “failed and refused, and continues to fail and refuse, to cease her willful and blatant infringing on the registered mark and thus she must immediately be enjoined from this behavior.” The lawsuit seeks a permanent injunction against Lady Gaga’s use of the logo and demands she hand over profits from her use of the mark.
The company’s complaint states : “Defendants’ infringement of Lost’s mark and other unlawful conduct … has caused, and continues to cause,…
