The luxury women's brand that offers attainable fashion, Lulu's has announced the opening of a new retail location in Los Angeles, California. The store is a significant milestone in the brand's 25-year journey and is designed to provide an immersive shopping experience for customers.
The new location is on Melrose Avenue, a bustling street in LA, and boasts 6,000 square feet of space, designed to capture the essence of the Lulu's brand. Each floor tells a story and provides a unique shopping experience, where
customers can make new discoveries at every step. The storefront features a carefully curated selection of Lulu's must-have separates, dresses, accessories, and going-out looks. The store selection is refreshed weekly, giving in-store shoppers a first look at what's new at Lulu's .
The new store follows the success of Lulu's previous pop-up experience in LA, which has become a business hub for the brand.
According to Lulu's CEO Crystal Landsem, "Shoppers want to touch and feel and immerse themselves in brands, and our new storefront delivers this in spades." The store features a social environment with Instagrammable vignettes unique to Lulu's, curved display fixtures, layered textures, mosaic patterns, and pops of neon and brushed silver.
The exterior of the store offers additional backdrops for social conversation with a custom billboard spotlighting Lulu's campaign messaging…
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