According to a report from Klarna, a leading global retail bank and payments company, says luxury is getting younger with 60% of Gen Z and 63% of Millennials say they have purchased a luxury good within the last 12 months, compared to 46% of Gen Xers and 18% of Baby Boomers.
View this post on Instagram A post shared by Klarna (@klarna) The report also found 84 percent of luxury shoppers would find it helpful to pay for high-end items over time, without interest or extra cost. This means investing in
technologies that create an elevated, higher-touch omnichannel shopping experience--from interest-free alternative payment solutions at checkout to the integration of virtual shopping and buy online, pick up in store services.
View this post on Instagram A post shared by Klarna (@klarna) "A new generation of younger, digitally-savvy luxury shoppers is emerging, with new preferences towards how they shop and pay," said David Sykes , Head of North America , Klarna .
"While the allure of brand names (52%) and exclusivity (39%) still drive luxury purchases, today's high-end shoppers are looking for greater flexibility and innovation throughout their shopping experiences.
View this post on Instagram A post shared by Klarna (@klarna) Klarna's Luxury Survey was sent out online in collaboration with research agency Dynata to a representative sample of more than 4,000 consumers aged 18-65+ across 5 countries in October 2021 , with 1,051 respondents in the US…
