Loro Piana is bringing its signature quiet luxury to the Dolomites with a new chalet-style boutique in Cortina d’Ampezzo , transforming a historic 1950s chalet into a refined winter destination for high-end cashmere, ski, and holiday dressing.
The opening on December 4, 2025, positions Cortina d’Ampezzo as a key Alpine hub for the brand ahead of a busy winter and Olympic cycle. A chalet boutique in the heart of Cortina Located at Corso Italia 60 in Cortina d’Ampezzo, Italy , the new Loro Piana boutique welcomes
clients from December 4, 2025 , as part of the maison’s growing network of Alpine addresses.
The store is listed as the brand’s dedicated boutique in Cortina d’Ampezzo , open seven days a week in the resort’s bustling historic center. The space occupies a restored chalet built in the 1950s , preserving its original architecture while adapting it for contemporary luxury retail.
The façade combines gneiss stone typical of the Valsesia region with lacquered metal details in Loro Piana’s signature kummel tone and local solid wood, creating a warm but elevated presence on Corso Italia . Immersive alpine interior design Inside, the boutique is designed as a cocoon for winter shoppers, using materials that echo the brand’s textile heritage.
Dark handmade terracotta tiles , cashmere-padded clay walls , and Loro Piana Interiors furniture emphasize tactile comfort and a homelike atmosphere, reinforced by a central fireplace on the lower level. A palette of natural earthy tones — soft beige, burgundy, and kummel — links the space visually to Loro Piana’s Fall/Winter 2025–26 storytelling and its wider holiday campaigns…
