MAËLYS Announces Retail Expansion With Ulta Beauty
MAËLYS Announces Retail Expansion With Ulta Beauty
MAËLYS, a fast-growing prestige body care brand, has announced its retail expansion through an exclusive partnership with Ulta Beauty. Headquartered in New York, New York, United
MAËLYS, a fast-growing prestige body care brand, has announced its retail expansion through an exclusive partnership with Ulta Beauty. Headquartered in New York, New York, United States, MAËLYS is co-founded by Yariv Citron and is known for its innovative body-firming skincare products.
The company's decision to expand into retail comes after experiencing significant success with its direct-to-consumer business. On August 15, 2022, MAËLYS launched its products in Ulta Beauty stores nationwide, marking the
beginning of an omnichannel expansion strategy. This move aims to cater to the growing demand for MAËLYS products in key markets where its direct-to-consumer business has thrived.
Rom Ginzburg, CEO of MAËLYS, expressed excitement about the partnership with Ulta Beauty, a world-class retailer with a national presence and a brand ethos that aligns well with MAËLYS' customer profile.
Ulta Beauty's Vice President of Merchandising, Penny Coy , also shared her enthusiasm for the partnership, stating that their highly engaged beauty enthusiasts and unmatched omnichannel retail environment offer endless possibilities for MAËLYS to further disrupt the body care category.
Customers can now shop for MAËLYS products at Ulta Beauty both in-store and online at www.ulta.com/brand/maelys-cosmetics…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss retail coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
