McDonald's continues to make strides in championing diversity and inclusion through its Black & Positively Golden (B&PG) Change of Fashion program, aimed at elevating the careers of emerging Black fashion designers.
Launched as a part of their broader Black and Positively Golden campaign initiated in 2019 , this initiative bridges the gap and addressing the underrepresentation of Black creatives in the fashion industry. Recognizing the systemic barriers and racial disparities that Black designers face—evidenced
by the fact that only 7.3% of American fashion designers are Black —McDonald's has strategically positioned itself to foster inclusivity and provide substantial support to talented individuals.
The program is built on the foundational principles of education, empowerment, and entrepreneurship, reflecting McDonald’s ongoing effort to uplift the Black community.
Officially announced on June 6, 2024, the B&PG Change of Fashion program features notable collaborations with industry experts such as Elaine Welteroth, a prominent media personality and former fashion editor, who brings her expertise and personal experience to mentor the next generation.
Alongside Welteroth, the program enlists the guidance of fashion insiders, including Justina McKee, CEO of Matte Collection; Shawn Howell, a retail executive; Jacqueline Cooper, COO of Laquan Smith; and Sherri McMullen, Founder & CEO of luxury concept retail stores, McMullen…
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