With nearly 20 years of experience in retail, Jessica Adler will be responsible for Merrell 's US wholesale strategy which will further advance the brand's strategy for future growth. In her new role, Adler will report directly to Merrell's Global Brand President, Chris Hufnagel , and join the brand's senior leadership team.
"Jessica is a tremendous addition to the Merrell team. She brings a collaborative leadership approach and depth of retail experience that builds strong customer partnerships and brand
affinity and growth," said Hufnagel.
"Having a dynamic, accomplished leader like Jessica on our team will continue to help Merrell advance our vision for the brand and achieve our growth aspirations." Prior to joining Merrell, Adler spent the past 10 years in sales leadership roles with lifestyle brands including Levi Strauss & Company ® , Psycho Bunny, and Diesel USA .
In these roles, she was responsible for leading strategic and transformational initiatives, where her experience spanned from launching new categories to elevating the product storytelling and go-to-market processes.
With this strong track record of driving growth and developing new business opportunities, Adler will play a key role on the Merrell leadership team. "Merrell is an outdoor brand loved by millions of people, and I am thrilled to have the opportunity to introduce it to even more future fans…
