Miu Miu has unveiled its 2026 Leathergoods campaign , and this year, the maison chose two faces to tell the story.
Supermodel Gigi Hadid and Chinese actress and brand ambassador Zhao Jinmai both front the campaign, each bringing a distinct energy to the same iconic bags and the same central conviction: that the Miu Miu woman is not one thing, but many.
campaign splits into two distinct but complementary visual narratives. Hadid 's chapter enters a quintessentially bourgeois apartment, where an emancipated woman transforms a conventional environment into a powerfully creative and vital space, making the familiar feel radical through sheer presence.
Zhao Jinmai 's chapter moves through a more controlled, graphic world, where a sense of quiet rebellion defines the mood, and multiple identities, playful, serious, sensual, and intellectual, unfold simultaneously.
The Wander and the Arcadie At the center of both narratives are Miu Miu 's two most emblematic bags, the Wander and the Arcadie , both presented in the brand's signature matelassé leather.
The quilted, dimensional surface of the matelassé is Miu Miu 's most enduring craft signature, a tactile shorthand for the brand's belief that luxury is something to be touched, handled, and worn into one's own story…
