OLAPLEX, a renowned hair care brand, has expanded its distribution by launching retail products at Ulta Beauty stores and online. This move comes after the successful salon partnership between the two companies.
The launch took place in January 2022, allowing customers to purchase OLAPLEX products both in-store and on Ulta's website. The expansion was reflected in OLAPLEX's fiscal 2021 guidance, published in November. JuE Wong, Olaplex President and CEO, expressed excitement about the introduction of their
innovative, bond-building prestige haircare retail product offering at Ulta Beauty . Guests visiting Ulta Beauty salons have already experienced the benefits of OLAPLEX, and now they can find these products for purchase at the front of the store, allowing them to achieve their hair goals with each home use.
This expansion complements OLAPLEX 's current specialty retail presence, further advancing its positioning as a leader in hair care. Monica Arnaudo, Chief Merchandising Officer at Ulta Beauty, also shared her enthusiasm for extending their partnership and introducing even more guests to OLAPLEX .
She emphasized the importance of staying close to their guests and responding to their desire for more OLAPLEX products.
The brand has already had a tremendously positive impact on Ulta Beauty's salon offerings, and they anticipate that passion will grow as they launch the products within their assortment in every Ulta Beauty store across the country and online…
