Old Navy is revolutionizing the shopping experience with the BODEQUALITY sizing
Old Navy is revolutionizing the shopping experience with the BODEQUALITY sizing
Old Navy is revolutionizing the shopping experience with the launch of BODEQUALITY. Beginning on August 20, Old Navy will redefine size inclusion, offering every one of
Old Navy is revolutionizing the shopping experience with the launch of BODEQUALITY. Beginning on August 20, Old Navy will redefine size inclusion, offering every one of its women’s styles, in every size, with no price difference.
1 As a brand committed to the democracy of style, Old Navy will be the first value retailer to offer sizes 0-30 and XS-4X for all women’s styles at price parity. 2 With this launch, the brand is reimagining the shopping environment in all stores and online to be more size inclusive,
giving women everywhere the fashion and experience that they deserve. New Store & Online Experience Old Navy is transforming its fleet of over 1,200 stores and online shops into fully size-integrated shopping experiences. Every store will offer all women’s styles in sizes 0-28 merchandised together - no special sections.
Stores will also offer new inclusive visual cues for shoppers, including mannequins in sizes four, 12 and 18, alongside new BODEQUALITY marketing imagery.
Old Navy associates will play an important role in the revamped store model, participating in extensive customer-focused training to create an environment where every shopper feels they belong.
Online, the brand is merging its Women’s and Women’s Plus collections from the navigation menu to provide one size-integrated shopping destination for sizes 00-30…
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