Personalized skincare brand announces a groundbreaking new partnership with prestige beauty retailer Sephora, bringing PROVEN’s leading skincare personalization technology and skincare solutions to Sephora customers.
In 2018, PROVEN participated in Sephora Accelerate , the retailer’s brand incubation program dedicated to building a community of innovative, inspirational brand founders in beauty. In December 2022, Sephora announced this years participants for its Sephora Accelerate 2023 brand incubator program ,
with a cohort of seven BIPOC brand founders spanning fragrance, makeup, and skincare. The partnership, which marks PROVEN’s first entrance into retail and Sephora’s first move into skincare personalization, consists of both digital and brick-and-mortar experiences.
The partnership comes as consumer demand for personalized solutions is at an all-time high. “We are so pleased to work alongside PROVEN and bring our clients effective, personalized skincare solutions in this new format,” said Brooke Banwart, SVP Skincare Merchandising at Sephora.
“With its cutting-edge technology and scientific expertise, PROVEN offers custom skincare routines that account for several individual factors – like lifestyle and genetic background – to deliver efficacious results.
We look forward to introducing this innovative partnership to our clients and know they will be excited by this truly unique system.” View this post on Instagram A post shared by PROVEN: Intelligent Beauty (@provenskincare) PROVEN was founded in 2017 by Ming Zhao and Dr…
