ReFa, the acclaimed Japanese luxury beauty-tech leader, opened its most ambitious flagship yet, ReFa GINZA , at Ginza gCUBE, 7-9-15 Ginza, Chuo-ku, Tokyo .
This cutting-edge space stands as both the brand’s global showcase and a radical reimagining of beauty retail, blending five floors of vital beauty experiences, debuting over 100 new products across multiple categories, and unveiling a new identity in the heart of Tokyo’s most luminous luxury district.
GINZA represents the culmination of a 16-year journey for MTG Co., Ltd. President Tsuyoshi Matsushita : “For 16 years since 2009 , ReFa has pioneered the possibilities of beauty, supported by many people. ReFa GINZA represents the culmination of this journey and marks the beginning of a new era for ReFa.
From Ginza , the sophisticated district where luxury brands from around the world gather, the Japanese brand ‘ReFa’ will communicate Japan's technological prowess and its pursuit of beauty to the world, creating new beauty values for all customers.
As the first step, we invite you to experience the four newly launched brand lines and five categories.” The Design Vision: Five Floors of Immersion World-renowned designer Guenaël Nicolas, the creative mind behind icons such as GINZA SIX and the Rolex Boutique Lexia Ginza —conceived ReFa GINZA as a poetic enclave of harmony and innovation.
Each floor’s concept is rooted in nature’s four elements fused with state-of-the-art technology : B1F to 4F : Each level presents a distinct environment, from tranquil, water-inspired product galleries and experiential consultation suites to “wind and energy” wellness zones, earth-toned luxury…