Sally Beauty announced the winners of its third Cultivate accelerator program, an annual initiative launched in 2018 that supports small businesses by bringing their unique, innovative products to consumers on a larger scale.
The latest Cultivate winners, LUXXI (press-on nails) and Juices & Botanics (hair care), will both be available in select Sally Beauty stores and on SallyBeauty.com beginning January 2023 . LUXXI and Juices & Botanics both went through a rigorous process before being selected as this year's
winners. The Cultivate program began with a 4-week virtual retail readiness boot camp that offered insights and advice in key areas such as Marketing, Merchandising, Legal, E-commerce and Store Operations.
At the boot camp's end, finalists took what they already had – and what they learned – to pitch their business to Sally Beauty Holdings executives who then determined the Cultivate winners. To create excitement, consumers had the chance to participate in the process by voting for the brand they wanted to see in stores.
As winners, LUXXI and Juices & Botanics each receive distribution at Sally Beauty, $15,000 in funding and a 12-month mentorship. "We are always looking for new, original products to bring to our consumers looking for pro-quality products at an affordable price.
In doing that, we are committed to filling gaps in the market and building new brands by giving them the support and the retail opportunities they need to reach new levels of success," said Maryann Herskowitz , Group Vice President of Merchandising, Sally Beauty…
