SKIMS , the powerhouse shapewear and lifestyle brand co-founded by Kim Kardashian , is set for a momentous retail debut in Europe, announcing its first standalone store opening in London in the summer of 2026 .
Occupying 245–247 R egent Street —formerly the Ted Baker flagship—this highly anticipated flagship signals SKIMS’ evolution from digital disruptor and pop-up phenomenon to a permanent anchor in one of the world’s top fashion capitals. Regent Street: The Heart of London Retail The choice of Regent Street
for SKIMS’ European flagship is deliberate and strategic. As London’s premier shopping corridor, Regent Street draws both locals and tourists seeking prestige, style, and a curated mix of global brands.
Speaking on the decision, Robert Norton, SKIMS’ Chief Commercial Officer , stated : “Opening our first UK store on London’s iconic Regent Street is a landmark moment for SKIMS. Its global prestige and vibrant history make it the perfect setting to debut our immersive retail experience.
This milestone reflects our strategic focus on expanding into key global markets”. Laura Thursfield , Retail Leasing Director at The Crown Estate—Regent Street’s landlord— added : “Welcoming SKIMS in its first foray into the UK bricks-and-mortar market is an exciting moment for The Crown Estate .
Emphasising Regent Street’s position as London’s premier lifestyle destination, the arrival of SKIMS highlights the area’s sustained attractiveness for global brands”…
