together. Karol G is adding her own personal flavor and powerful voice to the Smirnoff “For the People” campaign, which celebrates authenticity and that amazing things will happen when people come together.

Smirnoff is announcing it is officially teaming up with Colombian singer, songwriter and business mogul Karol G to collaborate on new projects that showcase the power of Latin culture, as well as support the brand in its longstanding commitment to diversity and inclusion efforts.

The new spots starring Karol G showcase the Smirnoff Poco Pico Seltzer variety pack hitting shelves and taste buds this fall. The new spots starring Karol G showcase the Smirnoff Spicy Tamarind boutique of products across spirits and flavored malt beverages.

Smirnoff is announcing it is officially teaming up with Colombian singer, songwriter and business mogul Karol G to collaborate on new projects that showcase the power of Latin culture, as well as support the brand in its longstanding commitment to diversity and inclusion efforts…