Stitch Fix is calling time on fast trend-chasing and betting big on bolder basics, naming Chili Red its 2026 Color of the Year and forecasting a move toward “Statement Staples” that elevate everyday wardrobes.
Drawing on billions of data points and fresh stylist and client surveys, the San Francisco -based styling service is mapping how women actually want to dress next year: confident, nostalgic, and practical, but with punch. 2025’s biggest trends: retro, sporty and collegiate In 2025 , Stitch Fix stylists saw
three key trends dominate clients’ closets: ’90s Revival , sporty-inspired looks, and a return-to-campus, collegiate mood.
The ’90s Revival made a strong comeback, influencing more than a third of clients’ wardrobes, with nearly 90% of Stylists enjoying styling wider-leg denim as client requests for “relaxed” styles jumped more than 16 times in the last three months.
Sporty-inspired looks also surged, with more than 60% of Stylists styling tennis-core pieces like pleated skirts and polos, while sales of wide-leg and flared athleisure pants climbed more than 125% year over year.
The “Return to Campus” trend—modern varsity with a city edge—was another client favorite, with more than 60% of Stylists saying it was the look they styled most often, as requests mentioning “stripes” grew more than 80% in the last three months…
