Archive
Bubble Skincare and American Eagle have teamed up on a first of its kind collaboration that blurs the lines between skincare, loungewear and accessories, centering community, comfort and everyday…
The fashion industry is undergoing a structural shift toward the circular economy, with Resale as a Service (RaaS) emerging as a critical driver. This model allows…
Mall‑era brands are having a real comeback moment as American Eagle, Abercrombie & Fitch, Gap, and Urban Outfitters tap into Gen Z nostalgia and better‑than‑expected results…
In July 2025, American Eagle launched a new denim advertising campaign starring actress Sydney Sweeney, and quickly found itself at the center of a cultural controversy…
Fashion and sports have always influenced each other, but when an NFL superstar dives into the world of style, it’s bound to shake up both industries.…
American Eagle Outfitters has ignited a fierce legal battle with Amazon over claims of trademark infringement and deceptive marketing practices related to its Aerie and Offline…