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e.l.f. Cosmetics is backing race car driver Katherine Legge as she attempts one of motorsport’s rarest feats: “The Double,” racing the Indianapolis 500 and Coca Cola 600 on the same day, May 24, 2026.…
e.l.f. Beauty is leveling up its gaming strategy with Glow Up!, a new Roblox experience that blends high-fidelity virtual makeup, community-driven play, and inclusive storytelling for…
e.l.f. Beauty is making a major international move with its first-ever entry into the Gulf Cooperation Council (GCC) through an exclusive retail partnership with Sephora, bringing…
Elf Beauty, a leading name in affordable cosmetics, has announced a strategic partnership with Dollar General to expand its reach into rural markets. This collaboration comes…