First Insight

ConsumerInsights

59% of Gen Z Consumers Are Trading Down on Household Staples to Spend More on Health, Wellness and Beauty

New research from First Insight, the AI powered consumer intelligence platform used by over 600+ brands and retailers worldwide, reveals a sharp generational shift in how…

April 2, 2026

First Insight AI Powers 30 Percent Margin Gains and Accelerates Merchandising Decisions for Global Retailers From Marks and Spencer to Gap

NewsTechnology

First Insight AI Powers 30% Margin Gains and Accelerates Merchandising

First Insight, a Pittsburgh-based SaaS innovator founded in 2007 by CEO Greg Petro, has become a market leader in AI-powered predictive analytics for merchandising, assortment, and…

October 6, 2025

InsightsNews

Most Consumers Buy Private Label Without Realizing, Report

A new study reveals that the line between private label and national brands is blurrier than ever, with most shoppers unable to tell them apart. First…

July 6, 2025