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Nike Sells RTFKT as the NFT Dream Deflates in 2025
News

Nike Sells RTFKT as the NFT Dream Deflates

Nike has quietly sold its digital products subsidiary RTFKT, closing a short but closely watched chapter in big‑brand experiments with NFTs and virtual sneakers. The move…

John Donahoe
Leadership

John Donahoe

John Donahoe (born April 30, 1960, in Evanston, Illinois) is an American executive who served as CEO of Nike from January 2020 to October 2024, guiding…