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e.l.f. Beauty is leveling up its gaming strategy with Glow Up!, a new Roblox experience that blends high-fidelity virtual makeup, community-driven play, and inclusive storytelling for…
NYX is redefining how beauty brands connect with the next generation. The beauty industry is undergoing a digital revolution, and NYX Professional Makeup is leading the…
Fenty Beauty, the beauty brand co-owned by pop icon Rihanna and LVMH, has announced a partnership with Roblox, the global immersive platform. This collaboration marks a…
Walmart recently removed its undisclosed Universe of Play advergame from the Roblox platform amid growing concerns about privacy and stealth marketing targeting children. The metaverse, a…