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Global K beauty brand TIRTIRis taking its “intuitive, fast makeup” message offline, hosting an exclusive masterclass in New York City that puts its viral complexion and…
The United States has become the primary growth engine for the South Korean beauty industry, with the market reaching $2 billion in sales mid-2025, representing a…
The K-beauty phenomenon TIRTIR is set to electrify global beauty fans with two simultaneous pop-ups in November 2025, in Los Angeles and Tokyo, a move that underscores…