Today, Mars Wrigley's TWIX® announced it's putting the "fun" in non-fungible token (NFT) as Left TWIX and Right TWIX bring their iconic, joyful rivalry to the digital art world with the launch of the brand's first NFTs.
TWIX knows the only thing better than a singular, unique experience, is two singular, unique experiences that are exactly the same. Created in collaboration with artist YEAHYEAHCHLOE and hosted on landmark NFT platform MakersPlace, the TWIX brand will introduce "Left NFTWIX" and "Right NFTWIX,"
two seemingly identical pieces of art that are verifiably different thanks to the blockchain. Right NFTWIX: Ruler of the Right TWIX Presents NFTWIX x YEAHYEAHCHLOE will drop on MakersPlace on Wednesday, October 20at 6:30PM ET, where fans will have the opportunity to collect the same-but-different pieces of art.
For 24 hours only, the competitive collection will feature Left NFTWIX and Right NFTWIX offered as limited open editions for $200.
The net proceeds of the sale will be donated to an organization that supports digital arts education and, in keeping with Mars' sustainability ambitions, net zero commitment, the carbon emissions from the sale and minting of every NFTWIX edition will be twice offset.
"As a brand that sees the uniqueness in everything, even things that appear to be the same, it was only natural for us to create NFTs to celebrate the joyful rivalry of Left TWIX and Right TWIX," said Michelle Deignan, Mars Wrigleysenior brand director…
