Rosy Blue and Kashikey are backing QWEEN with a major funding boost of ₹1000 crore , positioning the brand as one of India’s most ambitious new luxury jewellery concepts.
The investment will help scale QWEEN , described as India’s first self-discovery experiential jewellery brand , into a nationwide retail experience built around all-natural fine jewellery and women-led discovery.
to rethink how modern Indian women discover and experience fine jewellery. The duo later secured seed funding from Japanese luxury jeweller Kashikey Co. Ltd. , which supported early product development and brand-building.
Building on that foundation, global jewellery leader Rosy Blue and Kashikey have now committed an additional ₹1000 crore to scale QWEEN as a transformative luxury retail concept focused on self-guided shopping and ethical, all-natural materials.
Experiential Flagship Stores In Bangalore And Delhi QWEEN’s first experiential retail stores, described as India’s first self-discovery experiential jewellery spaces, will span around 5,000–6,000 sq ft and are set to debut by mid-February in Bangalore and Delhi .
The concept is designed to make luxury jewellery feel inviting rather than intimidating, with a focus on purpose-led design, ethical craftsmanship, and a contemporary luxury setting…
