Sometimes, products trusted by millions become the center of urgent investigations, and this time, it’s sunscreen under review.
The Australian sunscreen industry is facing unprecedented scrutiny as six sunscreen products have been voluntarily removed from shelves following a damaging investigation by consumer advocacy group CHOICE that revealed widespread failures in SPF protection claims.
additional sunscreen products were pulled from Australian shelves this week, bringing the total number of removed products to six after Ultra Violette's Lean Screen SPF 50+ Mattifying Zinc Skinscreen was first withdrawn.
The newly paused products include Outside Beauty & Skincare SPF 50+ Mineral Primer, Found My Skin's FACE Tinted Mineral SPF 50+ with Kakadu Plum, Endota's Mineral Protect SPF50 and Natural Clear Zinc SPF50+, and Naked Sundays SPF50+ Collagen Glow 100 per cent Mineral Perfecting Priming Lotion.
The Shocking CHOICE Investigation In June 2025, CHOICE tested 20 popular Australian sunscreens marketed as SPF 50 or 50+ in TGA-certified labs. The results were alarming: 16 out of 20 sunscreens didn’t live up to their stated SPF values.
Only four products passed: Mecca Cosmetica To Save Body SPF 50+ Hydrating Sunscreen, Cancer Council Kids Sunscreen 50+, Neutrogena Ultra Sheer Body Lotion SPF 50, and La Roche-Posay Anthelios Wet Skin Sunscreen 50+…
