impact.com and Evertune are teaming up to help brands finally see and shape how they appear in AI-driven shopping results, with the partnership backed by a strategic investment from impact.com in Evertune.
The integration brings Evertune’s AI search visibility analytics directly into the impact.com platform, turning opaque large language model recommendations into actionable partnership and performance marketing strategies. AI search is becoming a retail power channel As shoppers shift from traditional search
engines to AI assistants like ChatGPT , Gemini , and Google’s AI Overviews for product recommendations, brands are facing a new discovery battleground. Adobe data cited in the announcement shows traffic to U.S.
retail sites from generative AI sources jumped 4,700% year over year as of July 2025 , outpacing traditional online shopping growth.
Because large language models lean heavily on trusted, in-depth content such as reviews, comparisons, and tutorials, creator and publisher outputs are becoming some of the strongest signals behind AI-led product suggestions.
That shift makes it harder for brands to understand where they stand in AI answers, and which voices are actually influencing what AI recommends consumers buy…
