PayPal and Perplexity are teaming up to turn AI-powered search into instant shopping, launching a new Instant Buy feature ahead of Black Friday 2025 for users in the United States. will power payments, identity, and seller protection so shoppers can move from product discovery to checkout within Perplexity in just a few clicks.
Instant Buy comes to AI search The new Instant Buy feature lets shoppers browsing products inside Perplexity complete purchases directly in the chat interface without being redirected to
external sites. Powered by PayPal identity, Purchase Protection, and payment processing, the experience is designed to feel like a one-stop intelligent shopping assistant that finishes the transaction for you.
Early participating brands include well-known retailers such as Abercrombie & Fitch , Ashley , Fabletics , Adorama , and Newegg , with more merchants expected to follow as PayPal opens up its “agentic commerce” tools to a wider base.
These merchants’ real-time catalogs become discoverable within Perplexity, turning product research into a shoppable feed that can be checked out in a few clicks through PayPal.
Strategic move for the agentic AI era The collaboration formalizes a strategic alliance between PayPal and Perplexity, first announced earlier in 2025, framing PayPal as a core commerce engine for the next wave of AI-driven retail…
