71% of U.S. Shoppers Willing to Pay More for Small Businesses on Black Friday
71% of U.S. Shoppers Willing to Pay More for Small Businesses on Black Friday
As the holiday shopping season approaches, a recent GoDaddy survey reveals that 71% of US shoppers are willing to spend more to support small businesses this
As the holiday shopping season approaches, a recent GoDaddy survey reveals that 71% of US shoppers are willing to spend more to support small businesses this Black Friday.
This trend highlights a significant shift in consumer behavior, with many prioritizing local and independent retailers over larger chains, even amidst inflation concerns. Key Takeaways Consumer Willingness : 71% of shoppers are ready to pay more to support small businesses.
shopping small. Inflation Impact : 65% of consumers acknowledge inflation's effect on their holiday budgets but still favor local businesses. Shopping Timeline : 40% plan to complete most of their holiday shopping in the next four weeks.
The Shift Towards Small Businesses The GoDaddy survey indicates a growing preference for small businesses, with 78% of consumers more likely to shop at these retailers compared to previous years. This trend is particularly pronounced among younger generations, with Gen Z leading the charge.
Despite economic pressures, shoppers are motivated by a desire to support their local economies and enjoy better customer service. Many consumers appreciate the unique products and personalized experiences that small businesses offer, which often stand in stark contrast to the impersonal nature of larger retailers.
Reasons for Supporting Small Businesses Several factors contribute to the preference for small businesses: Local Economic Support : 30% of consumers want to help their local economies thrive. Better Customer Service : 18% value the personalized service that small businesses provide…
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