Klarna and Beautycounter have teamed up to launch the 'Better Beauty' livestream shopping series, ushering in a new era of immersive and interactive retail experiences.
The collaboration, which kicked off with a livestream event on September 8, 2021, took place at Beautycounter's LIVE @ Abbot Kinney content studio , located in their flagship store in Venice, California.
growing demand for engaging digital retail experiences. Viewers can join the livestream sessions through a link on the Klarna app and Beautycounter.com/live . These sessions are an opportunity to win exciting freebies, such as a complimentary Beautycounter gift with purchase at checkout for those who shop using Klarna.
The 'Better Beauty' series consists of four episodes, each designed to seamlessly blend in-store and online shopping environments. This unique blend aims to provide customers with a captivating and effortless way to discover and shop for clean beauty products.
Klarna's involvement in this initiative is driven by its 'Pink Standard,' a pioneering effort aimed at challenging the traditional payments and banking industry. The Pink Standard seeks increased transparency and consumer-friendly terms, eliminating unnecessary fees and offering extended payment periods and amicable reminders.
The series boasts up to two livestreams per week, each session curated to offer a fun, seamless, and educational shopping experience. Beautycounter, known for its advocacy for clean beauty, and Klarna's innovative "buy now, pay later" model, make a formidable partnership that promises…
