IPSY Launches In Mexico With Becky G As Face of Campaign
IPSY Launches In Mexico With Becky G As Face of Campaign
IPSY, the world's preeminent beauty subscription, today announced that it will launch in Mexico. IPSY is a Beauty For All Industries (BFA) brand, home to beauty
IPSY, the world's preeminent beauty subscription, today announced that it will launch in Mexico. IPSY is a Beauty For All Industries (BFA) brand, home to beauty subscriptions IPSY and BoxyCharm, as well as brand incubator Madeby Collective and personal care brand, Refreshments.
Founded in 2011, IPSY delivers a highly personalized beauty subscription to delight its members with products fit for their lifestyle. Since its inception, content creators and expert makeup artists have played a foundational role in the
IPSY experience, providing product education to all Ipsters, from the beauty beginner to the more advanced connoisseur alike.
IPSY will enter Mexico in partnership with renowned second-generation Mexican American singer and actor Becky G, first through its signature Glam Bag, which delivers 5 deluxe sample beauty products personalized to each member in a unique makeup bag.
"IPSY was born out of a single mission: to inspire self-expression and celebrate unique beauty," says Marcelo Camberos, Beauty For All Industries (BFA) Co-founder and CEO.
"We catalyzed a movement to democratize the beauty industry and over the last decade we've continually pushed the envelope to redefine what it means to be beautiful…
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