Beginning April 9 and rolling out through June 2022, Macy's will open 37 new Macy's store-within-store Backstage locations nationwide, offering shoppers.
This expansion comes as a result of the success of nearly 300 existing Backstage stores nationwide, which offer customers a unique shopping experience with a constantly changing assortment of on-trend finds. Launched in fall 2015, Macy's Backstage is an off-price, on-trend retail concept that differs from traditional outlets.
clearance items and goods that were previously on sale, Macy's Backstage offers a large amount of items made specifically for the brand, as well as closeouts and overruns.
The store-within-store locations occupy 11,000 to 16,000 square feet of retail space, providing customers with a wide range of products, including apparel for men, women, and children, housewares, beauty products, accessories, activewear, designer handbags, and more.
The expansion plan includes the opening of a Backstage location inside the iconic Macy's State Street flagship store in Chicago on April 9, followed by a 15,000-square-foot dedicated retail space within the Macy 's New York City flagship store, Herald Square, in May.
This will allow customers to shop from luxury to off-price items all under one roof. Macy's Vice President of Off-Price, Michael Hersh, expressed excitement about bringing the Backstage concept to more local communities, particularly the downtown stores in Chicago and New York City…
