On March 31st, e.l.f. x Dunkin’ launch makeup collection with TikTok superstar, makeup artist, beauty aficionado and former Ulta Beauty associate from Massachusetts - Mikayla Nogueria.
This collaboration brings together two of the most creative disruptors in their respective industries to debut one e.l.f.ing sweet collection, available exclusively on elfcosmetics.com, at Ulta Beauty stores and ulta.com. “e.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be
your best (s)e.l.f.” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.” “We’ve long admired the genuine connection e.l.f.
has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” said Peter Callaro, Vice President of Integrated Marketing Communications, Dunkin’. “We’re thrilled to team up with e.l.f.
to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.” The limited-edition wake up and makeup collection is coming in extra hot with an array of donut and coffee-inspired shades, shapes, textures and scents. It’s a collection that lets you create makeup looks that blend all the rules.
WThe collection menu includes: The Dunkin’ Dozen , $16. It’s eyes wide open with these 12 shades of perfectly pigmented eyeshadows with creamy, blendable textures Donut Forget Putty Primer, $12. For every makeup run, start with our glazed-up primer. Coffee Lip Scrub , $6…
