Gabrielle Union and Dwyane Wade, a power couple in the entertainment and sports industries, have ventured into the world of baby care with the launch of their brand, PROUDLY. The brand was co-founded by the couple on April 12, 2022, and is specifically designed to cater to the unique needs of melanated skin.
Recognizing the lack of affordable and safe products for babies with melanated skin, Union and Wade sought to create high-quality, affordable products that address this gap in the market. PROUDLY is not only
a Black-owned brand but also boasts a team that is 90% women and 95% people of color, with most being parents and grandparents themselves. This diverse team reflects the communities they serve and showcases the brand's commitment to doing business differently.
The brand has partnered with Target, making its products widely available to more communities, parents, and caretakers. The full line of PROUDLY products, each priced at less than $20, can be found at Target stores nationwide and online at Target.com .
The partnership with Target aligns with the brand's mission to embrace and celebrate babies of color and their diverse village of caretakers and loved ones. PROUDLY 's baby care products are co-designed with dermatologist Dr.
Naana Boakye, who has thoughtfully studied and selected gentle, cleaner ingredients to address the unique needs of melanated babies. These babies are more prone to skin concerns such as general dryness, eczema, cradle cap, and acne…
