The beauty industry buzzed with excitement as Haus Labs by Lady Gaga, known for clean, cruelty-free, and vegan makeup products announced its retail expansion into Sephora stores across the US and Canada. Haus Labs, originally launched in 2018, has always stood out for its ethos of kindness and innovation.
The brand's philosophy is deeply rooted in the belief that artistry and self-expression go hand-in-hand with social responsibility. Each product is designed not only to enhance beauty but also to inspire
creativity and empower individuality. The collaboration with Sephora was a natural fit, given the retailer's reputation for prestige and inclusivity in the beauty space. As of September 12, 2022, Haus Labs graced the shelves of 480 Sephora locations across 45 states in the U.S.
and over 300 cities, as well as in 8 Canadian provinces and 40 cities. By the end of the year, the brand aimed to boost its presence to a total of 500 stores, with an appetite for further growth.
One of the most anticipated launches coinciding with this expansion was the TriClone™ Skin Tech Foundation, which arrived in 51 unique shades. Infused with over 20 skincare ingredients, this foundation caters to a diverse range of skin tones and types, making it a perfect match for both dry and mature skin.
Its clean complexion products, including the Bio-Blurring Loose Setting Powder and the Haus Labs Foundation Brush, have set new standards in the clean and artistry makeup categories…
