Global e-retailer boohoo announces collaboration and partnership with Kourtney Kardashian Barker, entertainment personality and the CEO & founder of Poosh.
Kardashian Barker is the brand's newest ambassador with a focus on sustainability, delivering two capsule collections that have been created in tandem with a journey of investigation into opportunities for creating a more sustainable fashion future.
questions about the possibility of using the partnership to discuss the challenges of sustainability in fashion and help people make more informed choices.
As the design team worked with Kardashian Barker to develop the first 46-piece capsule collection, discussions with global industry experts began, and Kardashian Barker worked to gain a better understanding of the challenges the fashion industry faces in this space.
In the series, Kardashian Barker works to dig under the surface of the industry, speaking with experts who help her and the audience, form a better understanding of the challenges and opportunities. The audience will hear from specialists in worker welfare, human rights, textile waste, upcycling, resale and vintage fashion.
Kardashian Barker also called upon the expertise of her long-time friend sustainability influencer Stephanie Shepard , co-founder of Future Earth to identify the difficult questions we need to ask and get the conversation started about whether style and sustainability can really go together…
