Southern California -inspired activewear brand Vuori announces the opening of its first New York City flagship, located in the coveted SoHo neighborhood at 106 Spring Street, stands as the brand's first East Coast flagship and will offer consumers the full range of Vuori's signature men's and women's performance apparel.
Located in a historic cast iron building featuring a modern and clean design complemented by earthy elements, Vuori SoHo inspires consumers to experience the brand in full. Vuori's largest
location, at about 5,000 square feet, boasts interior design elements unique to the flagship store that tell the story of this remarkable apparel brand.
These include custom designed fixtures hand crafted in natural materials and the first-ever display monograph on Vuori, as well as a custom art installation of layered back-lit mountain silhouettes representing the meaning of "Vuori" – a Finnish word that translates to "mountain." In addition, as visitors enter the fitting rooms, they'll experience a 40-foot hallway of soft-edge lit repeated arches, leading to a fitting room lounge.
The result is a space that transports customers into a coastal California dream integrating fitness, yoga, surf, and life. Vuori retail locations are more than places to purchase apparel; they are hubs for community engagement.
The stores are known to host events such as local art shows, yoga classes, and the like, as Vuori invests in more than a product but a way of life – a sentiment the brand looks forward to bringing to each new market, including New York…
