Southern California -based global lifestyle brand UGGS launches Feel House is a multi-sensory community space dedicated to making self-expression comfortable for all.
Initially introduced as a public relations concept in March 2022 , Feel House returns this fall as consumer-facing retail pop-ups in Brooklyn, New York ; Chengdu, China ; and Seongsu-dong, Seoul, South Korea , so that UGG® consumers from around the globe can participate in the one-of-a-kind experience.
because of the way it makes you feel," said Anne Spangenberg , President of UGG® & Koolaburra by UGG® at Deckers Brands .
" Through sensorial and interactive environments, our Feel House space is meant to strengthen the bond we have with our consumer ." The Brooklyn -based Feel House, which was curated and crafted in partnership with Matte Projects , puts a laser focus on community – both the local community where the store is located, and by tapping existing members of the UGG® family, including past partners to contribute to the space.
" Feel House is dedicated to memorable store experiences that put the consumer first, " said Gerard Marceda , Sr. Director of Retail for North America .
"We are proud to open the first Feel House pop-up in Brooklyn, New York and serve a new community." Feel House will feature a curated assortment of the UGG® brand's iconic heritage silhouettes including the globally beloved Classic Boot franchise— Classic Micro Mini, Classic Ultra Mini , Classic Mini II , and Classic Short II —and new heritage silhouettes, updated with a platform outsole, which has been recently seen on top models like Bella Hadid , Gigi Hadid , Adut Akech , and Elsa Hosk , as…
