Lancôme brought its longevity vision to life in New York City with The Circle of Longevity MD, an immersive launch event celebrating its new Absolue Longevity MD skincare collection. Held on May 1, 2026, the experience marked a strategic move for the heritage brand into science-backed, data-driven luxury skincare.
Lancôme Absolue Longevity MD Absolue Longevity MD is positioned as Lancôme’s first proactive personalized longevity skincare range, developed to reverse skin’s visible biological age at every life
stage, according to the brand. Formulated with Mitopure® by Timeline®, the #1 selling Urolithin-A longevity supplement, now infused into advanced skincare, the Absolue Longevity MD range delivers high-sensory luxury through cutting-edge topical formulations.
The collection is dermatologist-validated, with efficacy backed by 6 clinical studies, reinforcing its clinical, anti-aging positioning inside the premium segment.
The New York City Launch Event To introduce the line, Lancôme hosted The Circle of Longevity MD at The Halo in Manhattan’s financial district, transforming the circular venue into a full longevity journey.
Guests moved from a Wall of Heritage, spotlighting Lancôme’s 90 years of skincare innovation, into an immersive Longevity Tunnel and a Longevity Integrative Science™ room that visualized the brand’s new longevity framework…
