Tanishq, known as India's most-loved jewelry brand, today launched its first flagship store in the United States. The brand aims to meet the evolving needs of Indian Americans, who comprise 4.35 percent of the state's total population and are 387,000 strong. The launch is a part of Tanishq's retail business expansion strategy.
According to US Census Bureau, jewelry store sales were estimated at $33.2 billion in 2020, which was a 25% increase over the previous decade. Tanishq has been in the US market through
e-commerce for over a year and has received positive community feedback. "Tanishq already has a significant online presence in the US market. The high demand and interest shown by the Indian American community encouraged us to have an on-ground presence for them.
This showroom will have our latest collections and masterpieces designed to suit all jewelry needs of the Indian Americans," said , Kuruvilla Markose, CEO – International Business Division, Titan Company Limited The 3750+ square foot, two-story showroom on New Jersey's Oak Tree Road, Iselin, offers 6500+ unique designs in 18 and 22 KT gold and diamond jewelry, as well as solitaires and colored stones.
The store displayed its most recent collections at the inaugural event, including Color me joy, a cocktail jewelry collection, Romance of polki, Rhythms of rain, Moods of earth, and Alekhya.
"We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the United Statesis a significant step in that direction…
