Fashion model, Lila Moss has been named U.S. ambassador by YSL Beauty, the luxury brand stated in a press release with plans to partner with influencers who are at the forefront of the next generation.
As brand ambassador, Lila, the daughter of Kate Moss will be featured in the brand's biggest and iconic makeup campaigns featuring products such as All Hours Foundation, Rouge Volupté Shine Lipstick, Lash Clash Mascara, and Rouge Volupté Candy Glaze Lip Gloss. "We are thrilled for our partnership with Lila and
proud to celebrate her bold and confident character," says Laetitia Raoust, General Manager of YSL Beauty USA. "She captures the power of self-expression and authenticity, and how that can manifest through make up.
She represents her generation's beauty and for that, we couldn't be happier to welcome her to the brand." Lila added: "I'm so excited to be working with YSL Beauty.
Being authentic and staying true to myself is really important to me and I'm so pleased to help spread YSL Beauty's message of empowerment and self-expression through makeup.” We asked Megan Kennedy Grundén, Influencer Marketing Consultant and Copywriter at Ariel for her thoughts on YSL’s announcement and the rise of nepo-babies.
“In all influencer/talent partnerships, luxury brands differ from the usual commercial brands because they aren't looking for things like conversions, newsletter sign ups, etc. They want brand fame/awareness and, for lack of better words, to look cool. They want to be relevant,” said Grundén…
