A Boston -based private investment firm that invests exclusively in the consumer industry in the middle market, Yellow Wood Partners LLC has signed a definitive agreement with Unilever to acquire its beauty and personal care brand, Suave, in North America .
Suave was one of the first brands in the 1930s to bring salon-quality hair care to the general public. The Suave brand sells products for women, men and kids in mass retailers and e-commerce platforms. The brand's products include hair and body products
including shampoos, conditioners, treatments and serums, styling products, body wash, antiperspirants and deodorants, and skin care.
Yellow Wood's Consumer Operating DNA investment and operating strategy is based on utilizing the firm's functional operating resources to help maximize brand performance by driving organic growth and increasing operating efficiencies while acquiring additional brands into a limited number of platform companies in its concentrated investment portfolio.
Yellow Wood's diverse portfolio of consumer brands includes leading global footcare brands Dr. Scholl's and Scholl, which Yellow Wood reunited as one entity after 30+ years of separate ownership and now combined generates annual retail sales exceeding $700 million .
The firm's portfolio also includes Real Techniques and EcoTools, self-tanning brands Isle of Paradise, Tanologist and Tan-Luxe, and skincare brands Freeman Beauty and the recently launched BYOMA as well as the sexual wellness brands PlusOne and Deia, beauty brand Plum Beauty and personal care brand Clio…
