Gucci, with support of Kering, has announced the launch of the first hub for circular luxury in Italy. The “Circular Hub” will aim to accelerate the circular transformation of the Italian fashion industry's production model, through the redefinition of the entire value chain.
The Circular Hub will support the creation of circular luxury products of the future - products that maximise the use of recycled materials, durability, repairability, and recyclability. The hub is fully aligned with Italy’s PNNR (National
Recovery and Resilience Plan), and the circular economy strategy underpinned by the EU’s proposal to achieve the 2030 emissions reduction targets. “The fashion industry needs to accelerate and launch serious actions to catalyze deep change, rethinking the way we produce and use resources as well.
The creation of our Circular Hub represents a milestone that goes in this direction. I am extremely pleased that the hub will see the light in Italy, home of some the Group’s strongest and most renowned production hubs and know-how,” commented Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer at Kering .
“Joining forces with Gucci for the Circular Hub not only is a testament of collective conviction within the Group, but also an ambitious example to pave the way for other players who will be happy to join in the future, in an open-source perspective”.
The new Circular Hub’s goal is to have a positive impact on the luxury fashion industry across several key areas. Starting from the promotion of shared research on circular materials to the innovation of the local regions’ industrial facilities, the hub will facilitate the development of new local supply channels…
