Chloé, a renowned French luxury brand, has introduced an innovative digital ID system with its Spring-Summer 2023 collection. This groundbreaking initiative, known as Chloé Vertical, aims
Chloé, a renowned French luxury brand, has introduced an innovative digital ID system with its Spring-Summer 2023 collection. This groundbreaking initiative, known as Chloé Vertical, aims to revolutionize the fashion resale industry by providing unparalleled transparency and access to the origins of pre-loved pieces.
View this post on Instagram A post shared by Chloé (@chloe) The digital ID system features scannable labels that can be read using a smartphone. By scanning the QR
code on their garment, users can trace the item's journey from the beginning of its manufacture to the end result. This technology not only guarantees the authenticity of Chloé products but also provides detailed care and repair information to help consumers extend the lifespan of their items.
In collaboration with Vestiaire Collective, Chloé has developed a dedicated platform for those who wish to sell their items in the future.
The digital ID includes an ownership certificate, which allows direct resale through the pre-loved marketplace Vestiaire Collective, streamlining the resale process and enabling full circularity.
View this post on Instagram A post shared by Chloé (@chloe) Chloé 's commitment to reducing its environmental impact is evident in its goal to roll out digital IDs on all its products by 2025…
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